For Immediate Release:29 January 2013
Contact:Sachin Bangera +91 9820122561; SachinB@petaindia.orgBhuvaneshwari Gupta +91 9167937382; GuptaB@petaindia.org
If You Wouldn't Wear Human Skin, Don't Wear Cows' Skins, Says PETA
Chennai – Wearing a stylish dress, accessorised with boots, a scarf, a belt and a bag made of baby dolls, a fashion-forward "cow" will hold a sign reading, "What If YOU Died for Fashion? Go Leather-Free", to lead a protest by People for the Ethical Treatment of Animals (PETA) India a day before the start of the 18th International Leather Goods Fair, which will be held in Chennai from 31 January to 3 February. The action is the latest salvo in PETA India's campaign against the leather industry and aims to raise awareness of the cruelty that animals endure before their skin is made into coats, shoes, bags and other products.
When: Wednesday, 30 January, 12 noon sharpWhere: Outside Big Bazaar, 34 Janapriya Centre, Pondy Bazaar, Thyagaraja Rd, Thiyagaraya Nagar, Chennai, Tamil Nadu 600017
"No one wants to be dismembered, skinned and killed for fashion", says PETA India's campaigner Bhuvaneshwari Gupta. "PETA wants everyone to know that we can all make the world a better place for animals simply by choosing synthetic or mock-leather clothing, shoes and accessories."
In India, the leather industry ignores even the most basic animal protection laws. Cows, buffaloes and other animals used for leather in India are often crammed into transport vehicles in such large numbers that their bones break. Those who survive the journey to the slaughterhouse have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. Runoff from leather tanneries poisons rivers and streams, harming the life within and has also been linked to cancer, respiratory infections and other illnesses in humans.
PETA India notes that synthetic leather and other animal-friendly options are available at nearly all major shoe and clothing shops in the country.
For more information, please visit PETAIndia.com.
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